Built in behavioral health. Installed across healthcare.
Three brands, one story: Care Marketers sells to healthcare, Recovery Marketing Consultants is our behavioral health practice, and RevGen Engines is the platform both run on.
Who we are
Care Marketers
Builds revenue engines for healthcare organizations: multi-location operators, the platforms consolidating them, and the sponsors behind both.
Recovery Marketing Consultants
Is our behavioral health practice, and it is where the system was forged. It has served addiction, eating-disorder and mental-health operators for over a decade, and it still does, under its own name.
RevGen Engines
Is the platform we run on — the AI engagement, voice, communication hub, CRM and retention automation underneath every installation. Powered by RevGen Engines.
Where the system comes from
That is not a slogan; it is the worst arithmetic in healthcare marketing.
We are a healthcare growth firm built in the hardest patient-acquisition market in medicine — addiction and behavioral-health treatment, through our behavioral health practice, Recovery Marketing Consultants — and we install the same engine across healthcare because the mechanics transfer.
That is not a slogan; it is the worst arithmetic in healthcare marketing. Addiction recovery carries a $120.30 cost per lead at a 0.50 percent conversion rate, the lowest of sixteen healthcare specialties, and mental health runs $141.17 (LocaliQ, Healthcare Search Ads Benchmarks, January 2026). Google will not run the ads at all without LegitScript certification, and 42 CFR Part 2 governs what may be said about a patient who already called. In that market you cannot buy your way out of a broken front desk. You have to build a door that answers in under a minute, a team that can hold a frightened family through the conversation, follow-up that persists for ninety days, and attribution that survives an owner's questions.
Those are the same mechanics that fill a memory-care community, seat a new dental patient, book a diabetic eye exam and earn an attorney's next referral. We enter a vertical when it shares that math, and we publish a sourced playbook on it before we sell into it. The playbooks are on this site; they are our evidence that we study a business before we work in it.
How we work
You are buying an operating system, not a campaign.
We install, then we operate. Engagements start with a fixed-fee Diagnostic, become a 90-day Installation in three phases, and continue as Operation with the accountability metrics as the contract. You are buying an operating system, not a campaign.
We measure ourselves the way we ask you to measure your team. Answer rate, speed to first response, conversion by location and by person, cost per outcome, direct-sourced deals, and the ethics score on reviewed calls. If those numbers do not move, the engagement should not survive.
We keep our client list confidential. It is a policy our behavioral health clients require and every client benefits from: we do not publish logos, names or case studies without written permission. Where you see a placeholder on this site instead of a case study, that is why. Ask on a call and we will walk you through anonymized results in the metrics your business runs on, and connect you with a reference where a client has agreed to be one.
We say where the line is. The conversation skills we teach are bounded by six published rules, in the training manual and in the contract. Read the rules we sell by
Our leadership
Dean Shafer
Chief Visionary OfficerDean built the admissions and sales system this firm runs on, in behavioral health, where the arithmetic is hardest and the stakes are highest. He sets where the company goes next and what it refuses to do to get there.
Brian Douglas
Chief Marketing OfficerBrian owns demand: the channels, the data and the engine that turns an enquiry into a booked conversation. He is responsible for the standard our own marketing is held to, which is the one we install for clients.
Book a strategy consultation
Thirty minutes with the people who would do the work: what the Diagnostic would examine, what we would change first, and what we would measure.