Fix the tracking. Keep the growth.
If the Meta Pixel, Google Analytics or the Google Ads tag runs on your website, it may be sending protected health information to a third party without a business associate agreement. We map the exposure, replace it with compliant measurement, and keep your campaigns optimizing.
What breaks without it
You almost certainly did not install these tags yourself.
Most healthcare websites run the same tracking tools as every other business: the Meta Pixel, Google Analytics, the Google Ads tag, a chat widget, a form builder. On an ordinary site that is fine. On a treatment center's, a memory-care community's or a fertility clinic's site, those tools can capture which page a visitor viewed, what they typed and where they came from, and send it to Meta or Google tied to that visitor's identity. When the visitor is a prospective patient, identity plus health context can constitute protected health information, and sending it to an ad platform without a business associate agreement can violate HIPAA. You almost certainly did not install these tags yourself. An agency or a developer did, and the risk stayed with you.
The ceiling is high. Statutory maximums reach $73,011 per violation in the most serious tier, where each affected record or day of noncompliance can count separately, and $2,190,294 per violation category per year (HHS, 2026), before state attorney general actions or litigation. Those are maximums, not typical outcomes; penalties depend on culpability, harm and enforcement discretion. The rules are also unsettled in a way that punishes guessing. In June 2024 a federal court vacated the part of HHS's tracking guidance that treated an IP address plus a visit to an unauthenticated health page as protected information; HHS withdrew its appeal in August 2024, OCR says it is evaluating its next steps, and its position on authenticated pages, patient portals and apps — a business associate agreement required, no disclosure without authorization — stands (HHS OCR; Quarles, 2024).
What we install
We are a healthcare growth firm, not a law firm. We build marketing systems designed for HIPAA compliance and work alongside your counsel; nothing on this page is legal advice.
Exposure review
We map every tag, pixel, script and third-party tool on every site and landing page you own, identify what flows where and under what agreement, and show you your exposure in plain English, not a technical audit dump.
Compliant tracking infrastructure
Risky tracking replaced with HIPAA-appropriate measurement: server-side tagging, a consent architecture, BAA-covered tooling for analytics, chat, call and forms, and de-identified conversion signals your campaigns can still optimize on. No protected health information in any advertising system.
Compliant measurement
Attribution that survives the platforms' own rules — Google bars remarketing, Customer Match and lookalike audiences for health content (Google Ads policy), and Meta restricts lower-funnel events for health and wellness data sources (Search Engine Land, 2025) — built on first-party data, call tracking and CRM outcomes instead of pixels.
Certification and consent
LegitScript certification, which Google requires of U.S. addiction-services advertisers (Google Ads policy), handled where it applies; text and call programs run on the prior-express-written-consent standard the FCC reinstated in August 2025 (Federal Register, 2025).
Full-service growth
Then we do what we do for every client: run the engine. Compliance is the floor, not the deliverable.
Where we bring it
Behavioral Health & Addiction
HIPAA and 42 CFR Part 2 discipline on every treatment page and LegitScript on every campaign, through our behavioral health practice, Recovery Marketing Consultants.
Senior Living & Memory Care
Care-need forms, family portals and tour booking measured without exposing a resident's condition.
Dental Service Organizations
One compliant tagging standard across an inherited estate of practice websites and vendors.
Eye Care Practice Platforms
Surgical-consult landing pages measured without patient-level data leaving the site.
Personal-Injury Healthcare
Intake forms and attorney communications that stay inside HIPAA.
For private-equity sponsors
A portfolio-wide exposure review before it becomes a diligence finding.
Also served as their playbooks publish: Fertility Networks, Home Health & Hospice, Autism & ABA Therapy, Aesthetics, Dermatology, Physical Therapy & MSK Platforms.
How it connects to the other stages
HIPAA-compliant marketing is not a stage of its own; it is the condition every stage runs under. Demand campaigns are built inside the platforms' health rules; the 60-second door contacts people only with the consent the law requires; Conversion teams work under our published rule of consent and privacy; Retention messages stop with one word; Data measures everything through the infrastructure described here. Our behavioral health practice, Recovery Marketing Consultants, is where the system was forged.
Book a strategy consultation
Ready to find out what your website is sharing? We will look at what is running on your site, tell you honestly whether you have a problem, and show you what fixing it — and growing with it — looks like.