One vertical at a time: the industry's own numbers, the structural problem underneath its symptoms, and the system we would install. Ungated, sourced, and written for the person who runs the business.
We do not sell into a vertical until we have studied it in public. Each playbook runs to roughly ten thousand words, carries about a hundred named sources, and ends with the same thing: the benchmarks we hold ourselves to in that market. They are our proof, in place of a logo wall we are not permitted to show.
Occupancy is recovering and the front door still leaks. The Referral-Fee Treadmill in the industry's own numbers, move-in economics by channel, the new state referral-fee laws, and how to end aggregator dependence without a census cliff.
ReadThe Affiliation Paradox: buying a practice for its local trust and inheriting the front desk that flattened it. Patient and practice acquisition economics, the recap clock, and the two-sided engine.
ReadThe Local-Brand Paradox: growth that depends on local trust, which does not scale by itself. Same-store patient growth under every brand, and an owner pipeline built two years before the broker calls.
ReadPatient acquisition in a $50-billion, barely-institutionalized market where the attorney relationship is the channel and collections run 18 to 36 months.
ReadAI-powered specialty practice management and healthcare SaaS economics: where growth, burnout reduction and value creation actually come from.
ReadThe original. Four leaks that destroy conversion in behavioral health, and the operating system that seals them — published by our behavioral health practice.
Read on Recovery Marketing ConsultantsBehavioral health for private-equity sponsors, then fertility, home health and hospice, and autism and ABA therapy. An industry page follows each one.
Read the one for your vertical, then take thirty minutes with the people who would do the work.